So, here's a fresh new discovery... that happened about two weeks ago.
I was browsing the App store to pad out my wishlist when I happened upon a new app from one of my favorite software companies, Autodesk. It's called Graphic, a vector drawing application for the iPhone and iPad which threw me for a loop at first because:
1) despite the trademark "A" and white border on the icon (sorry, guys, RCA did it better in the VHS days), the developer listed was some band of yahoos called Indeeo.
2) I couldn't find anything on the Autodesk site about it.
That second point isn't too surprising; that main site is a brochure laid out by someone who's never read a brochure in his life. Seriously, it's like they're ashamed of some of their mobile apps. Finally, simply putting "Autodesk Graphic" in a search turned up a dedicated site emblazoned with the typical trappings of an Autodesk page. There, all was made clear (emphasis mine):
Introducing Autodesk Graphic. Formerly called iDraw, Graphic is a professional vector illustration application for Mac OS X and iOS. We're passionately focused on making it one of the best design applications available, and we'd love to hear your feedback and suggestions!There you have it. An old app got a fresh coat of paint, and a new sponsor. Normally, I'm a tad leery of such "new acquisitions" as it feels like the ultimate betrayal of any startup or other small company's implied mission statement of staying small and focused, expanding only on their own strict terms for better or worse. Then again, in this tough economic climate, it's important to be realistic, and a little rebranding goes a long way. Sellout is a hideous word that should be banished from existence, or at least reserved for the kind of betrayals that end with bodies getting dumped in rivers. I have no problem giving Indeeo the benefit of the doubt that they're still producing a quality app, now with better support than they ever could have hoped for.
I look forward to giving this new kid a tour of my studio.