Let me start by saying I think it's honestly clever of Apple to close down their site and store in the time leading up to their keynotes. I'm not being sarcastic, I think it's a good way to curb people cancelling orders in light of newer products. It's certainly a good way to draw attention, though I wish their "come back later" wasn't so vague and wasn't so easily mistakable for a typical 404-like error.
Apple made at least three major announcements regarding their lineup: The iPhone 7, iOS 10, and the Airpod wireless earbuds. There's also the second series of the Apple watch, but for my money, I can't tell the difference. I haven't worn a watch in years, and this hasn't made me want to start again.
I was rather surprised, though somewhat relieved, that they made no announcements on the iPad front of things. Then again, the iPad pro was only recently announced, so they'd do well to hold off on any major upgrades until more users get back from their honeymoons. There's been some talk of Apple phasing out one of its major lines, possibly the Air, though a few tech sites have speculated the mini to be on the chopping block. As an iPad mini 3 owner, I certainly hope the mini doesn't go anywhere.
First, let's talk iOS10, easily the least interesting announcement. I'm glad so many iPhone and iPad models are represented so no one feels left out or like they backed the wrong horse. Speaking for myself, it often feels like when I got my 5c, I was getting the "kiddy" edition, with its limited memory options, fruity-flavored color selection (though my "pink" is more salmon than grapefruit), and less-than-stellar build quality. It remains to be seen how well 10 will handle the hardware, but I certainly don't suspect any "planned obsolescence" agenda on Apple's part.
iPhone 7. I must have a skewed view of time when it comes to Apple products, but the 6 doesn't seem long ago enough for a successor to be rolled out. Maybe it's got something to do with "Bendgate" as much as that was blown out of proportion, certainly far less egregious than that antennae fiasco with the 4. As for the 7, I find the specs overall less than exciting, more a 6.5 than a full iteration, which may be all most Apple users want as opposed to the extended betas many of their products feel like. There was one feature that got my attention, however, in the most unlikely place. The camera is dual-lens, but not for 3D purposes. Instead, they seem to be building on an old Kodak digital design from years ago, with one lens being wide-angle and the other telephoto. What's more, instead of simply switching between the lenses to suit the application, they can be used in conjunction to create depth-of-field effects. This is legitimately intriguing and I can't wait to see some results.
Airpods. These things look stupid. There, that's your in-depth, thorough analysis of this product. I've never liked bluetooth earpieces, I can't stand earbuds, and now they've come together in an over-engineered mess. There's clearly a lot of good tech behind it and many useful features, but the design is lazy, they look way too easy to lose, and the only people I can think of who would have a legitimate use for it are vloggers tired of having those obnoxious white wires swinging every which way while they "um" and "uh" their way through an attempt at a movie review minutes after getting out of the theater.