In the interest of full disclosure, I am an Amazon slave. I've been a Prime Member for years, I have several Alexa smart speakers, I use Subscribe & Save, I use Kindle and Audible, and I even watch Prime Video (mostly for the Grand Tour or anything the old Top Gear crew is attached to). I know the company is evil, they treat their workers (especially their drivers) like garbage, their returns are a joke, and Jeff Bezos is dumping tons of methane into the atmosphere with his phallus rockets, to say nothing of that stupid yacht he tried to have a bridge disassembled over.
Yet... I'm still paying. I can only offer so much in my defense. There's still plenty of small and local businesses I support, and there's certain items that I simply will not buy from Amazon if I can avoid it. If I can get it straight from the manufacturer, I'll go that route (especially if they let me check out with PayPal because that's just as convenient as Amazon). To me, Amazon offers a way to eliminate tedium. I don't have to haul bags of cat food, kitty litter, and sparkling water around in a cart, into my car, out of my car, and into my house. Now, all but that last step has been eliminated. It's one less thing I have to deal with. It's cruise control, not fully autonomous driving, if you follow. The point is if it all went away tomorrow, I'd be only a little bit bummed... for about five minutes, and then I'd move on to something else.
Is it really an addiction if you're in control of it?
Anyway, there's still the dilemma of supporting a terrible company, but the awful truth to that matter is that voting with your wallet is kind of a hollow promise. After all, there's no "vote against" just voting for something, and not voting at all. Moreover, if you know anything about how the company is structured, their main money maker is not their retail branch. It's all their web hosting. That's where this gets really scary. I heard once that all of Netflix's servers are owned by Amazon. That may seem like a massive conflict of interest, but it's actually good business. There's a similar sort of relationship between Apple and Samsung. Yes, they're rivals in the smartphone space, but if you were to open up your iPhone, you'd find Samsung's name on more than a few components. In fact, the iPhone camera is actually a Sony component. I find that funny because the camera on my old Xperia phone wasn't all that great, but the little iPhone 5c I got to replace it took damn fine pictures right out of the box.
I decided to write this entry after receiving an email from Amazon that some of you may have read yourselves or at least heard about on social media. Ads are coming to Prime Video. Although they insist there will be overall fewer ads than television, it's more than a little disheartening that this is what they resorted to in terms of expanding their market share in the streaming space.
Rather than create a new, lower-priced, ad-supported tier and bring in new customers, they'd rather punish loyal customers who have been paying for Prime for years (seriously, whatever happened to grandfathering?). Instead, they now offer an ad-free version of Prime for an additional fee. Obviously, this is about Amazon making more money. They chose this strategy because simply raising the rates would have deterred many from renewing, so they decide to raise the proverbial temperature of the pot of water instead of dunking us in straight away. As I said, I think they could have done more to draw in new customers than try to tiptoe around existing ones.
As for what I'm going to do about it... very little. Ironically, most of what I've been watching on Prime Video of late has been through their subsidiary FreeVee, which is ad-supported anyway. There's also that practice of advertising their other shows before the ones I'm already watching. It's frustrating that this is happening, but I'm more mad at myself for not being more bothered. I feel like I should be cancelling my Prime membership as a statement, but I know it's not going to change anything and despite what I said about what I'd do if this all went away, I don't want to be the one to pull the plug. Given the scale, it would be cutting off my nose to spite my face. Then again, we're also living in a time when a comedy about Wile E. Coyote suing Acme was brought back from a fate worse than death for media.
Maybe we're reaching a point where it's more than just the bottom line that a business can pay attention to. Yes, Coyote Vs. Acme got a big boost from a number of meetings being canceled, as well as the potential threat of Capitol Hill getting involved (one congressman compared the move to committing arson and insurance fraud), but it's still notable how much of a public outcry got heard. Hell, remember when the first Sonic the Hedgehog movie got delayed because of backlash against the early trailer? No calls for boycotts there, just plain, "Dear God, what is that thing!?" from a few thousand voices on Twitter. Yes, there was still a bottom line ultimately being threatened, but we didn't have to wait until opening weekend for the change to occur.
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