The Great UnGoogling Side Story: The Optimal Death of Prime

https://www.peppercarrot.com/en/

I've been invested in the Amazon ecosystem for many years. You might even say I was an early adopter, especially when they expanded their offerings from books to DVDs. It was simply the best place to get movies if you had particularly obscure tastes like I do. I mean, if Suncoast didn't have it, it might as well have never existed.

Hopefully, you don't need me to tell you about everything wrong with Amazon. If you do, let's just say their convenience comes at a steep price, and I don't just mean the flow of money. 

Speaking of money, I had a Prime membership for years. It seemed like a no-brainer; 2-day shipping, Prime Video, Music... You were paying for the streaming service but with a boatload of perks. 

As time has gone on, however, the perks have not increased in value. In fact, many features have ducked behind paywalls and has left my membership feeling rather anemic. 

First, there was Amazon Music. Instead of giving you unlimited plays of certain songs, everything went to a Spotify-like shuffle mode. The entire catalog was available, but you'd have to wait for it to randomly show up. The biggest problem with this was that it affected any singles or albums that you purchased. This was resolved eventually, but that it happened in the first place showed how much of a rushed solution this was to a cashflow problem. 

After that, they started putting ads on Prime Video. Here I was paying about 140 dollars a year, and they were still going to have me sit through ads while watching movies and shows. Rather than make a new, ad-supported tier to draw in new users (like HBOMax and Netflix), they changed the tier I was already in to the ad-supported one. Simply put, this is not what I signed up for, and I wasn't alone in feeling this way. Ironically, I wouldn't have minded if they simply upped the price of Prime as they've done in the past. I pay it annually because that is much more convenient than juggling monthly charges. However, getting rid of the ads on Prime Video requires a monthly charge of 3 dollars. There's no option for me to pay more annually. Bear in mind, I also pay for Kindle Unlimited and Audible, so this was turning into a mess. I can understand making those a separate charge, but now they're going to nickel and dime me on a service I already paid for in advance. 

Another service I'd paid for annually was Disney+. However, after that business with Jimmy Kimmel, an increase in their annual price, and now their current deal with OpenAI to flood Plus with slop, not only did I not renew my Disney+ subscription, but I'm not giving them any money for the next year at least, including going to their movies. I'm not paying for slop. If they want in bed with OpenAI, they can have each other.

Speaking of AI, Amazon made their own AI deal that served as the straw that broke the camel's back for me. I have an array of smart speakers around the house. They're very handy. I use them for kitchen timers while cooking, controlling lights, making grocery lists, playing music (if I don't mind the shuffle mode), and sometimes as an intercom with my roommate, among other things. Again, very handy. Alexa Plus, meanwhile, is only handy in the sense I want to put my hands around its neck and squeeze its damned life out of it. At first, it was offered as a beta program and an update to the Alexa app. In addition to the hassle of dealing with how everything was rearranged in the app, using the new Alexa Plus was equally tedious and even counterproductive. Without getting into the weeds of how virtual assistants work, they replaced Alexa's hard-coded routines with a chatbot that turns nearly everything you ask it to do into a big production. I almost wouldn't mind it except everything took slightly longer than it normally did. I swear the first time I tried adding something to the grocery list in the new app with Alexa Plus, it took about five minutes. Full disclosure, I've used AI chatbots before, and I hate them. I hate everything about them. It gets under my skin because chatbots are essentially what customer service jobs want you to sound like in a call center scenario. It's that mode of speech which tries to sound casual and friendly but is so forced as to be legitimately insulting. There's an uncanny valley aspect to it as well; it's trying to sound so human that it backfires. 

I tried to back out of the Beta program, and was successful, but only until the app update forced Alexa Plus onto me. If I kept my Prime membership, I was getting Alexa Plus whether I wanted it or not. 

This led me to look into my Prime membership and see just what exactly I was (and wasn't) getting for my money. One of my favorite aspects of Amazon is something called Subscribe and Save. At the risk of sounding like a sales pitch, you lump so many items together in a single shipment and set them to be dropped off at regular intervals, and this not only comes with free shipping, but discounts on the goods in question compared to one-time purchases. This is how I get my cat food, kitty litter, paper towels, bath tissue, and even my protein bars. Having boxes of paper towels and toilet paper dropped off on my front step instead of dealing with it during a Target trip is so convenient. It's pretty much like having a bulk store membership only you get everything delivered. I'm even using it for my roommate's colostomy supplies. I was convinced that all this was part of the Prime membership; it seemed like the next logical step from the 2-day free shipping that Prime offers. Looking into it, though, it turns out this is not tied to Prime. It's a completely separate service that anyone can sign up for. 

That was my a-ha moment. The only thing that my Prime membership was offering besides 2-day shipping on some items with no minimum total in the cart was Prime Video, and that was really not worth having the ads on it for what I was paying. If I really want to see something, it's easy enough to just wait for the whole series to drop, pay for a month (maybe even shell out the extra 2 or 3 dollars to watch without ads), and then binge the whole thing before the time goes up. My roommate's a little disappointed as she's a big Critical Role fan. Even though this membership won't lapse until June, that means future seasons of both Vox Machina and Mighty Nein will have to be consumed via the binge and run model.

I wonder how long before Amazon enacts an "x-months minimum" stipulation to their Prime Video memberships. 

My Slop Could Beat Your Slop

Photo by Fruggo

Let me tell you about someone on Quora, someone we’re going to call J. J had requested my answer to a question regarding YouTube videos. Here is the question verbatim: 

My YouTube channel talks about self development, I currently use stock videos from Vecteezy (I give attribution as instructed), motion graphics and Ai voice over narration to make videos. Will my channel get monetized?

I see questions like this all the time. They’re all worded slightly different, and they don't all involve using AI, but my brain hears it the same way every time:  I want to participate in the Boston Marathon, but I’m really, really slow. If I show up on a dirt bike, will I be allowed to race? 

We can probably have a very deep and thoughtful conversation about the future of AI and how it could potentially be used as a productive tool that aids people in their chosen endeavor. I don’t doubt that. We could probably also have a similar discussion about steroids, albeit the public attitude about those seems pretty clear. Remember when we stopped calling them steroids and simply referred to them by the blanket term Performance Enhancing Drugs? That wasn’t to broaden the definition to include other drugs so much as it was a way for those using said drugs to not sound like they were taking the easy way out. After all, it’s only ENHANCING their performance. They’re still working out and training, they just need that little extra edge because they’ve plateaued in their routine. Is that really so bad? 

Of course, doubtless at least one of you has raised a hand in objection and pointed out that content creation for social media platforms is not a competition like it is with athletics. To that I can only say, “Fair, but when monetization is involved and stated as a goal, you’ve made it into one.” We can’t all be Jimmy Donaldson any more than we can all touch the FIFA trophy. Even if we take monetization out of the equation, you’re trying to gain an audience, and that audience only has so much time in the day to consume content. As a wise man said, time is money. It’s even called the attention economy. 

Before I could answer J’s question, I needed a little context, just to see if I was possibly missing something fundamental. I asked why he couldn’t narrate the videos himself. Maybe there’s a good reason. I mean, I don’t like the sound of my voice, so who am I to judge? Maybe he doesn’t feel it would be a good fit for the subject matter. Maybe he’s got a really thick accent and is difficult to understand. 

J answered in two separate replies, the first being, 

“But with the ai voice over is it monetizable?”

J, I asked you why you couldn’t do the narration yourself so I could understand your circumstances that are leading you to ask about the AI voiceover. I asked as a comment on your question so I’d have more information upon which to base my answer. Repeating the question to me isn’t very helpful. The second was, 

“Usually my voice over produces unclear audio”

This doesn’t really answer the question, either. “Unclear” isn’t terribly specific. In hopes of coaxing a little more detail out of him, I offered the following advice, “That’s an easy fix. Even voice notes on an iPhone can produce clear audio. If your emphasis is on self-development, you need to demonstrate that you’re developed enough to share your message more directly rather than hiding behind a machine voice. It’s all about authenticity. Visuals are one thing, but audio is what can really make or break a video.” There was no response from J to this. What’s “unclear” remains unclear. 

Going back to the response about monetization, this was when I decided to check out J’s profile. There was only this one question on his profile, and he had given only one answer to another question. 

Here is that other question verbatim: 

If I use an AI generated image in my video and add voiceover to the video and upload it on my YouTube channel, will it get monetized?

Here is J’s answer to that question: 

“It is best if you go through YouTube's monetization policy.
From your question, your videos might fall under -LOW EFFORT”

So, for those playing at home, we’ve got one content creator that is using stock videos and wants to use an AI for narration, and another content creator that is using AI generated images and a potentially non-AI voiceover (that’s important). The daylight appears to be measurable in seconds, doesn’t it? Curious if J has actually gone through YouTube’s monetization policy to know that this particular combination of sound and vision is ineligible. 

When I brought this up to J, this was his response, 

“Yes but there was a significant difference in our content type
That person said they wanted to use still images+ai voiceover only in their videos
But my videos use videoclips, edits and motion graphics+ai voiceover
Our content type is totally different”

Actually, J, that person didn’t say their narration would be rendered by AI. They said they’d “add voiceover to the video” after mentioning using AI-generated images. You made an assumption and tried to insist that using stock assets was more effort-intensive than using AI-generated ones, which is a healthy enough discussion we could have. After all, you’re both using something you didn’t personally create. Someone else did the work and offered it willingly to be used for other people’s videos. The AI-generated assets are a product of data scraping the work of others, regardless of their choice in the matter, but those results are also tailored to a specific input prompt. We could split hairs over who’s putting more effort into the visual portion of their videos until doomsday, but it’s certainly fair to say they’re both low effort compared to people who produce their own visual content, from the humble vlog to the elaborate and collaborative animated story time video. 

I should point out that there are many content creators who integrate stock assets into their videos along with their own video and audio content. The important distinction to make here is that the stock footage is not being used as a crutch, much less a foundation. It is supplemental to the original portions of the content. The same goes for something like music from YouTube’s audio library or other stock music resources. These are parts of larger works and their contributions are ultimately secondary to what the content creator brings to the table. 

The problem with what you’re doing, J, is that you want the backup band to be more than backup. You’re trying to pile up enough supplemental material that there’s no longer any primary content from you beyond possibly the barest bones of a script and overall vision. Given that, this is why I point out there’s barely any daylight between what you’re trying to do and what you called out that other content creator for asking. 

The point I’ve been trying to make to you is that you need to put more of YOU in what YOU are producing for YOUTube. It’s all about authenticity. The reason you’ll hear so many people complain about AI Slop content is that it’s all so impersonal and lacking in heart. It’s designed to chase a trend and feed an ever-changing algorithm, not actually appeal to anyone. It’s junk food, and it’s not even good junk food. The flavor’s gone in an instant and if the calories were any emptier, they’d collapse in on themselves and form little black holes. If that’s the best you can bring to the table, then all you’re doing is getting yourself lost in the noise. Why should anyone give your work attention if you’re not going to give it your own attention and leave a machine to do nearly all of your heavy lifting. 

My advice to you is that if you can’t take that step to make your content more personal, then don’t make your content. If you can’t be yourself, why should anyone care about you?